EntrepreNerds Book Discussion: Build Your Brand, Build Your Business
Sponsored by: Small Fish Business Coaching & Toolbox Creative
Date: Friday June 20, 2014 Noon - 1:30pm
Location: Fort Collins Area Chamber of Commerce
Cost: Members $25 / Non-Members $35 (includes catered lunch)
Would you like to capitalize on word-of-mouth or social media marketing? Do you want your brand to be well known and easily recognizable? Building and conveying an enticing yet authentic brand is of the utmost importance for establishing and growing a reputable business these days. This month in EntrepreNerds we'll empower to Build Your Brand and Build Your Business by discussing:
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Tips for Creating an Authentic Brand
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Steps for Crafting a Story that Spreads
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Ways to Leverage Your Social Networks
How it Works:
Everyone reads a relevant book (blog or article) of their choice before the meeting and ponders 4 pre discussion questions to help focus the conversation.
Recommended Reading :
Unlabel: Selling You Without Selling Out by Marc Eko
The Gist – In this vulnerable memoir-esque book, Marc shares his entrepreneurial journey turning his passion for art and hip-hop into a multi-million dollar fashion business. Along the way he learned that building a brand requires combining authenticity in your voice and action with with “your capacity for change” so that you're creating an emotional impact while leveraging your imagination. He calls this, “The Authenticity Formula” and asserts that it's a dynamic, ongoing process filled with trial and error as you overcome fear to foster your unique self.
Contagious: Why Things Catch On by Johnna Berger
The Gist – Based on years of research, Berger's quest to understand why some ideas spread and others don't has led him to discover many unexpected insights while also confirming some of his assumptions. He's developed a framework called STEPPS, which is a synthesis of his findings. Ideas typically spread because we gain Social currency, experience Triggers that make it top of mind, feel a strong Emotional reaction, making it publicly known, the idea possesses Practical value, and there's an intriguing Story.
Dont have time to read? Check out Jonah Burger's interview on the Good Life Project
(EntrepreNerds has partnered with Firehouse Books in Old Town to offer a 20% off discount to book discussion attendees)
Interested in facilitating an EntrepreNerds book discussion? Contact Ariana: arianaf@gmail.com
About EntrepreNerds:
EntrepreNerds is the brain child of Ariana Friedlander. Six months into starting her business, Ariana began to realize that there was a lot about being an entrepreneur she needed to learn in order to succeed. A dedicated lifelong learner, she yearned for a supportive community of fellow entrepreneurs that read business books and discussed their experiences applying the concepts to real life. And so EntrepreNerds was born, with the first Book Discussion happening on March 1, 2012. Participating in this simple yet profound and engaging professional development program makes the difference between success and failure. EntrepreNerds Book Discussion participants benefit from making meaningful connections while expanding their knowledge. As a result, participants are empowered to implement new techniques, behaviors and strategies to successfully grow their business.
Small Fish provides expert Business Coaching for company owners making dramatic improvements